BUS429CORPORATE PLANNING

BUS429 – Corporate Planning focuses on long-term planning and decision-making within corporate settings. The course covers goal setting, scenario planning, budgeting, performance management, and strategic resource allocation. Students learn how to align planning processes with corporate strategy and respond to changing business environments.

Through project-based learning, students develop comprehensive corporate plans and use planning tools like balanced scorecards and KPIs. The course prepares students for roles in strategic planning, corporate development, and executive management.