MKT309EVENT-MANAGEMENT

MKT309: Event Management introduces students to the strategic planning, coordination, and execution of events ranging from corporate conferences and product launches to cultural festivals and social gatherings. The course emphasizes the importance of marketing principles in event planning, including audience targeting, branding, promotion, and sponsorship acquisition. Students explore the full event lifecycle—concept development, budgeting, logistics, vendor management, risk assessment, and post-event evaluation—through practical assignments and real-world case studies. The aim is to develop the ability to deliver memorable and goal-oriented events that meet client or organizational objectives.

Beyond theoretical frameworks, MKT309 equips students with hands-on skills in project management, negotiation, communication, and teamwork—essential for navigating the fast-paced and detail-intensive event industry. Ethical considerations, legal compliance, sustainability, and crisis management are also covered to prepare students for the multifaceted challenges of professional event coordination. This course is ideal for marketing students aspiring to specialize in brand activation, experiential marketing, or event production in both private and public sectors.