MAC111INTRODUCTION TO MASS COMMUNICATION

MAC111 (Introduction to Mass Communication) provides a foundational understanding of how communication operates on a large scale through various media channels such as print, radio, television, film, and digital platforms. The course introduces students to the key concepts, processes, and models of communication, explaining how messages are created, transmitted, and received within societies. It also explores the historical evolution of mass media and how technological advancements have shaped the way people access and share information.

Students learn about the structure and functions of different types of media organizations, the roles of journalists and media practitioners, and the ethical responsibilities involved in media practice. The course emphasizes the influence of mass communication on culture, politics, and social development, helping students understand how media can inform, educate, entertain, and persuade audiences. It also introduces them to concepts such as media ownership, regulation, and the effects of globalization on communication.

By the end of the course, students are expected to appreciate the significance of mass communication in modern society and develop a critical awareness of the media’s power in shaping public opinion and behavior. The knowledge gained from MAC111 serves as a stepping stone to more specialized courses in journalism, public relations, advertising, and broadcasting, providing students with a solid grounding for future studies and careers in the communication field.