BUS419INTERNATIONAL BUSINESS

BUS419 – International Business explores the challenges and opportunities of conducting business in a global environment. It covers international trade theories, global markets, cross-cultural management, foreign exchange, international marketing, and global strategic management. Students also examine the roles of multinational corporations, trade agreements, and international financial institutions.

Through case studies and global business simulations, students gain insight into how companies enter and compete in foreign markets. The course prepares students to understand global trends, adapt to international business practices, and operate in diverse economic and cultural environments.