ACC320ECONOMICS AND BUSINESS ENVIRONMENT

ACC320 provides students with a comprehensive understanding of the economic principles and the business environment that shape decision-making processes within organizations. The course covers both microeconomic and macroeconomic theories, exploring how supply and demand, market structures, and government policies influence business operations. Students will study factors such as inflation, unemployment, economic growth, and international trade, and analyze their impact on business strategies and performance. The course also delves into the dynamic relationship between the economy and business, helping students understand the broader market forces that affect business decisions.

Throughout the course, students will examine real-world case studies and business environments to understand how companies adapt to economic changes and global trends. Emphasis is placed on the application of economic theory to business scenarios, including pricing strategies, competitive advantage, and corporate social responsibility. By the end of the course, students will have the ability to assess economic conditions and predict their potential impact on business operations, preparing them for roles in management, economics, or business analysis.